Wallace Travel Group is a proud member of The Society for Incentive Travel Excellence

The SITE Board

We are a proud member of SITE Incentive travel, the “I” in MICE, is the fastest growing sector of the Business Events industry with the highest per capita spend and the widest supply chain. Accounting for about 7% of all Business Events activities, the Events Industry Council’s Global Economic Impact study (2018) estimates the incentive travel industry to be worth around $75 billion globally.

The Society for Incentive Travel Excellence (SITE) is the only Business Events association dedicated exclusively to the global incentive travel industry. Founded in 1973, we are a professional association of 2,500 members located in 90 countries, working in corporations, agencies, airlines, cruise companies and across the entire destination supply chain.

Our Director of Sales, Marie Lawlor is President of SITE Ireland Chapter. Marie will be taking over her presidency for the years 2024-2025.

Marie has worked in Incentives for 23 years and has been a member of SITE for most of her career. She currently sits on the SITE Ireland board looking after the Chapter Events. During COVID Marie said her fellow SITE members kept her sane, and it was during this time she joined the SITE Ireland Board.

Marie said ‘I am so delighted to be President of this amazing chapter. The power of SITE is even stronger than ever since COVID and I’m so excited to be part of their journey into the future’


The SITE Young Leaders Board

The SITE Young Leaders’ Program is a global community of industry professionals who are 35 years of age or younger. This program offers education and networking opportunities that are specifically designed for those who are new to the industry.

Ciara Roe was fortunate enough to be nominated to join the SITE Young Leaders’ Board in September 2023, despite having only become a SITE member in 2022. Being part of the SITE Young Leaders’ Board has had a significant impact on Ciara’s career by introducing her to other industry professionals and building relationships. Ciara has been able to use these bonds to help enhance her programmes.  

When asked Ciara says that “As a member of the SITE YL Board, my role is to help organize events to entice students, and young people to open their minds to all the possibilities of a career in the hospitality and tourism industry that they didn’t realise. 

 I am proud to represent Wallace Travel Group and myself on the board of SITE Young Leaders.”

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