Hundreds of thousands of people in Scandinavia, and elsewhere around the world, are set to read all about the Wild Atlantic Way.
Finnish travel blogger Satu Vänskä-Westgarth has set off on the “challenge of her lifetime” – cycling the entire Wild Atlantic Way, or some 2,500 kms along Ireland’s western seaboard over the next five weeks.
Tourism Ireland invited Satu to undertake the marathon cycle – to experience our newest visitor attraction and then inspire her readers and followers to come and discover it for themselves. As a self-confessed “total newbie when it comes to bike touring or biking”, this will be the challenge of her lifetime. Satu set off from Malin Head in Co Donegal earlier this week. She plans to cycle approximately 100 kms each day, five days a week, and take the weekends off to rest. Her aim is to visit almost every corner of the West of Ireland, arriving in Kinsale, Co Cork, in early September. She will be joined by a Norwegian friend for the first two weeks and an English friend for the final few weeks of the journey.
Satu will document her five-week journey, with daily updates on her Destination Unknown blog, as well as on the popular online magazine, Skimbaco Lifestyle. Tourism Ireland has set up a dedicated page on its website, Ireland.com, about Satu’s adventure – which she has named “Ride Wild 2014”. Readers can also follow Satu’s journey on her social media profiles, as well as on Tourism Ireland’s Facebook page and Twitter stream (using hashtag #RideWild2014). Already, her adventure has sparked the interest of the travel media in her adopted country, Norway – with an article appearing on the popular travel website boarding.no.
This is just one element of Tourism Ireland’s extensive programme of promotions to highlight the Wild Atlantic Way around the world this year. It is being promoted by Tourism Ireland across a range of platforms including TV, print and online advertising; on Ireland.com and through social media channels; at major international consumer and trade fairs; through familiarisation visits for influential travel agents, tour operators, as well as travel and lifestyle journalists and bloggers from around the world; and through Tourism Ireland’s promotional material and brochures.